Advertising novelty



May 22, 1928.

E. R. JOHNSON ADVERTISING NOVELTY Filed Oct. 4, 1928 2 Sheets-Sheet l .WN w

f NN May 22, 1928.

E. R. JOHNSON ADVERTISING NOVELTY I Filed oct. 4, 1926 2 Sheets-Sheet 2 z Stu I MSH zhl la dbf/zia: pZ/Z j?. FIZ/2226029 (97 77223165565' l fe-c.

Patented May 22, 1928. y n y y UNITED STATES PATENTfOFFICE. t

n." JoHNso1v,"oF cH'IcAGo, Lni'NoIs. j'

` `maarrrrsncref NOVELTY. i

`application meacetober 4, 192s. semina. 139,325;

My present invention relates to f an advertising novelty, producedin .the form of let-` teropening device with which is combined" a :holder for advertising matter or `informat-ive data, the object of my'inventionbeing .to`

provide` a( simple and efwient device of this character which can be manufactured at low cost, and which is so constructed and arranged that 'the advertising matter or informative data can be readily removed and replaced from time to time as desired.

Other objects will appear hereinafter. i The invention `consists in the combination and arrangements of parts hereinafter described and claimed.

The invention will be best-understood by i reference to the accompanying drawings forming a part of this specification, and in which Fig. 1 represents a top plan view of an ad-k vertising device made in accordance with my `present invention, parts being shownV as` i roken away;`

.Fig 2 represents an edge view of the device' Fig. 3 is a cross section taken on the line Fig. 4 is a cross section taken on the line Fig. 5 is a plan view of a display slip; Fig. 6 is a similar view of a transparent 'facing strip;

F1g. 7 represents a top plan view `of a modified form of my device;

Fig. 8 is a partial edge and sectional View taken on the line 8--8 of Fig. 7;

Fig. 9 is a cross section taken on the line Fig. 10 is a plan view ofthe display slip; and

Fig. 11 is a similar view of the facing e preferred form of construction as' 1llustrated in Figs. 1 to 6, inclusive, com* `prises an elongated body consisting of a exemplification, the 'marginal `@edges ofi .the

whiclrmay consist of transparent Celluloid the holder portion `so to provide therewith suitableseatingspaces 15 for .the receptionofthe margina'ledges of the slipsi to be retained on the holder. "In vthepresent` holder portion are upsetto provide opposed. side flanges 16and 17,7a flange 18 at the free end of the holder and flanges 19 lat t-he opposite edges of the blade portion. The

`side flanges 16 and 17 do not extend the entire length of the holder portion but ,terminate a distance rfrom the flanges 19 so as to provide gateways 20 through which the slips to be retained may be entered into or removed from` the seating spaces. 21 desig-` nates a strip of paper or the like containing the matter to be displayed and here shown as consisting of advertising matter 22 and a 'calendar V23. 24 designates a facing strip or other material suitable for the purpose. Both of. the strips 21 and 24 should be sufficiently bendable vto enable them to be readily passed through the gateways 20; it being observed that when inserting the said sheetsbehind the retaining flanges the ends 21 and 24 are first insertedy through the gateways into the seating spaces andthat Awhen said ends 21 and 24 have been moved underneath the flange 18, then the ends 2l and 24 are bowed or flexed in the gateways until they can be slipped underneath the flanges 19. Inremoving the strips 21 'and 24,`the operation is reversed, namely, the ends 21" and 24 are flexed in the gateways 2() until they can be slipped from underf neath the flanges 19, whereupon the lstrips Vmay be drawn outwardly through ,the gate-- Ways `20. By this arrangement, the display slip may be removed and replaced whenever desired; it being the intentionthat the advertiser wil'l supply the owner of the device with fresh slips from time to time.

In Figs. 7 to 11, inclusive, I illustrate a modified form, in which there isprovided a holder portion 25 between the blade portion l 26 and handle portion 27.

These portions y are of one piece, being producedV from a:

single form of sheet metal. AIn this em! bodiment, the holder portion 25 extends well beyond theopposite edges of the portions 26 the holder. Between the side flanges 28 are gateways '30 through which the display strip 31 and its laccompanyingr face strip 32 may be applied or removed. If desired, in either if the forms herein illustrated, the facing strip may be entirely omitted.

While .I have illustrated and described the preferred lorin of construction for carryingf my invention into ell'eot. this is capable of variation and modification Without departing fromvthe spirit of the invention. I therefore, do not Wish to be limited to the precise details of construction set `forth, but

desire to avail myself of such variations and` modifications as come Within the scope of the appended claim.

Having described my invention, what I claim as nersy and desire to secure by Letters Patent is:

An advertising novelty comprising an envelope opener including a blade portion integral Vivith a holder portion; opposingr rw tainingr flanges formed on the ends and sides of said holder portion and interrupted 1o provide a gateway, for a slip` with informative data, held in place on the holder by all ofthe retaining flanges and removable `through said gateway, substantially as de scribed.

name to this specication.

`EARL R. JOHNSON. 

